In this phase, we’ll outline the specific requirements of your new product launch. This will serve as our roadmap to success, ensuring that we are on track to generate buzz with your new product from the start.

Kick-Off: We’ll develop a deep understanding of your brand’s mission, values, and target audience to ensure all our CMF choices not only turn heads but alsoemotionally resonate with consumers. During this call, I’ll gather insights about your new product, allowing me to craft a CMF strategy tailored to celebrate your product’s uniqueness and elevate your brand’s perception, ultimately positioning your product for lasting success.

In this phase, I’ll dive deep to understand your brand's current position, discover market opportunities, and identify the key emotional and sensory experiences we aim to create. By focusing on the holistic experience, our design choices will foster authentic connections and build brand loyalty making your brand your consumer’s go-to.

CMF Analysis: I’ll conduct a thorough brand and competitive analysis through a CMF lens. This includes research on current trends in the wellness industry and identifying opportunity areas to ensure the CMF strategy developed stays relevant and forward-thinking. I will develop a range of color stories, a curated narrative of colors, materials, and finishes which reflect not only aesthetic choices but also emotional and sensory experiences that leave a lasting impression on your target audience and elevate your position in the market.

In this phase, we’ll evolve the foundation established in Phase 2 into a cohesive visual strategy. This new CMF approach will drive excitement and serve as a key component in making your new launch shine in the marketplace and a must-have product consumers can’t stop talking about.

Holistic CMF Strategy Development: The selection of colors, materials, and finishes are thoughtfully chosen to reflect your brand’s identity and resonate with your target audience. With high-quality visuals, guidelines, and implementation tips, I will set you up for success and help you position your products as unique and valuable in the market. We’ll wrap up our development journey by going over actionable strategies from your revitalized CMF approach so your launch visually conveys your product is new, innovative, and best-in-class.